To Reach Your Audience, Know Your Audience

Mohammed Kazim is a businessman with a social conscience. Well known to many after appearing on Dubai One’s reality TV show The Entrepreneur, he is a managing partner of Allinque Personal Assistance, and co-founder of footwear brand Tamashee.

The 31-year-old Emirati is also a prolific writer, focusing on a range of topics that touch on social, religious, economic, and cultural issues. His bi-monthly column for Sail eMagazine, called To The Point, gets to the heart of these topics in the context of the UAE and wider region.